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He has experience of corporate, public and mutual sectors, and of working for large organisations, SMEs and start-ups.  These include giants such as BT Global Services, Logica, Capgemini, and The Co-operative Bank, as well as smaller organisations including the Coventry, Staffordshire and Mercantile Building Societies, Onwave and Apptituda. 

Simon’s an associate of WRP the leading global sales consultancy to the Social Enterprise sector; a Chartered Marketer; Fellow of the Association of Professional Sales; holds an MBA; MSc in Marketing; an IDM Post-Graduate Diploma in Digital Marketing, a Diploma in Marketing from CIM, and a Diploma in Banking.  He’s also a qualified Programme and Project Director (Prince2 and MSP) and a visiting lecturer to Warwick Business School.


Simon is a founder and Director of Apptituda, a Product Development Outsourcing Partner of Salesforce and a Global Integration Partner and VAR of SageLive.  In his spare time, he’s Chairman of Cancer Vaccines Charitable Trust, which supports research, development the trial of Cancer Vaccines. 

Simon is an associate business advisor to Pure Consultancy.  Like Tim, he’s spent many years, helping both large and small organisations to grow and develop. He’s experienced across a broad range of disciplines including: business strategy and advisory, marketing, digital marketing, business development, sales, IT, as well as general management, including executive boards. He loves helping businesses plan and improve their go-to-market.

Simon Ormston, Associate

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