Ok, so you have a product and service that you want to sell and you’ve taken the plunge and started your business. Things are going in the right direction but sooner or later you’re going to meet with some challenges that will take you out of your comfort zone.
Being an owner manager of a small medium size business can be a very lonely place, especially when you most need support and reassurance that you are doing the right thing. As your business grows things can get complex - you need more staff, you need more equipment, your need more space to house them and you will need more funding to support growth. You have to be sure that you are gong to sell more of your products and services to more customers so you will have to deploy effective sales and marketing activity. The ongoing success of your business resides with you.
You might have members of your team who’s knowledge and experience about certain aspects of your business you can call upon to help you in your decision making. You might seek advice from your company advisors - your accountant, your bank manager or your solicitor about specific issues affecting your business, but ultimately the buck rests with you to keep your business going in the right direction.
That’s where a business coach comes in. A business coach is the only person you can rely on to give you total dedicated and impartial support. The intervention of a good coach can help your business by focussing entirely on you, helping you to move your business from where you are to where you want to be. A coach will not have all the answers, coaches are not a consultant who profess to have all the solutions to all you problems, but they will help you explore all opportunities and find the answers to your business challenges:
Here are 5 reasons to work with a business coach to help you grow your business.
1. Insight – to know where we want to get to we first need to understand were we are. A coach will work with you and help you understand more about yourself and what you are capable of and will help you align your skills with your objectives.
2. Ideas – a coach will listen to your ideas, will help you test them by challenging your thinking and will help you establish and nurture new and different ideas. They will also help by ensuring you have a workable plan for the implementation of ideas into the business.
3. Accountability – when we’re embroiled in the complexities of running and managing the day-to-day of our own business, its easy not to do the things we promised ourselves that we’d do to move our business forward. A coach will challenge you to make sure you that you do address those tasks in a timely and effective manner.
4. Guidance – most coaches will have already experienced the things that you’re grappling in your business. A good coach will probably have been there and done it with there own businesses. That puts the coach in a unique position to offer you guidance on avoiding the pitfalls and seizing the opportunities that come your way.
5. Confidant – as already alluded to, being a business owner can be a very lonely place and can also be a little scary at times. If you have a good business coach you will have someone who you feel comfortable to share your fears with.
Need some help?
If you feel you need some support in dealing with your business growth challenges we would be more than happy to help.